The Bo-Peep
About the client
The Bo-Peep is a country pub and restaurant in Kent, housed in a beautiful historic 14th Century building. It is in a delightful location, close to the M25, yet far away to be very much a country pub. They have a great food offfering as well as outside seating, so wanted to promote themselves as a relaxing destination, to as many people as possible.
The challenge we faced
Before we started:
Our thoughts
The website, while not terrible, hadn't had much done to it in many years. It ran on an old, clunky CMS system which really wasn't suited to the job and the original design was created before 'the mobile web' had been invented. A change was badly needed.
This resulted in the following action plan:
- Make the site more modern in design
- Make the website mobile friendly
- Replace ageing and unsuitable CMS system
- Use lots of interesting and colourful images
- Promote the food offering
- Promote events taking place
Our proposition
Redesign the site entirely from the ground up, using large, colourful parallax images and carousels make the site feel vibrant and lively again. Events and news stories should automatically update and be promoted to the homepage to show things are being added all of the time. The site should be mobile friendly and make people want to come back to see what's been added since their last visit.We achieved that by:
- Use engaging graphical effects to interest the customer
- Using large, attractive images to engage the customer
- Allowing each page to have it's own 'theme background' allowing for things like tablecloths, Xmas decorations or spooky halloween looks to be added easily
- Make the site fully mobile accessible
- Make the site fast, secure and easily updatable
- Make all food menus dynamic, as well as giving a downloadable option
The Bo-Peep - The results speak for themselves:
The Homepage
Why is this better?
- Glorious full-screen, sweeping parallax images
- Important information area (Covid-19, Reopening, etc.)
- Proudly show off Food Hygiene ratings and awards
- Interactive gallery for showcasing images and ads
- Theme event and News story sections automatically updating when content published
- Stunning gallery of images
The opening hours
Why is this better?
- Both the drop-down menu and the Opening hours page itself are dynamic - Clearly displaying pertinent information for the day the website is being viewed on.
- The dropdown menu shows the opening, food start and end times and closing times, automatically
The menu pages
Why is this better?
- Each menu page is controlled by the CMS, allowing for publishing/unpublishing of time-critical menus, (Xmas menus for instance)
- Each page also allows the menu to be downloaded or saved as a PDF